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Andy Williams Tedesco
Chief Research Officer
OTX Research



As marketing strategy consultants, we specialize in the application of advanced scientific technology to marketing data. Specifically, Tedesco Analytics has pioneered the use of complexity science neural networks and artificial intelligence as a resource for market researchers. Over the past thirty years, we have designed brand monitoring, forecasting and advertising measurement systems for a variety of multi-national firms in the entertainment, consumer packaged goods, financial services, telecommunications, retail, and petroleum industries.

Our experience covers a wide variety of brands and business sectors. He has advised a vast array of clients including: Maresca Fish, The Shore Porters Society, The Coca-Cola Company, McDonald’s Corporation, Campbell Soup Company, FOX, 2M Power Systems, Chicago Tribune and others.

Our team has presented papers at the 1992, 1999, and 2001 ESOMAR Congress; ESOMAR events in 1993 & 1994; and Advertising Research Foundation workshops in 1997 & 1998. At the ESOMAR Congress in 2001 Mr. Tedesco presented: Agent Based Models:

Identifying Tipping Points & Tracing Buzz in Consumer Segments.

One of our┬áprior ESOMAR papers: Artificial Life Simulations for Marketing Strategy was awarded the “John Samuels Award” for “Best Presented Paper” the 1999 ESOMAR Congress in Paris.